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Privacy Policy

Your privacy is important to us

This policy tells you about how we use and protect your personal information. The Good Food Company Ltd and all Franchisees trading under the Apache Pizza trademark, (hereinafter referred to as “The Company” or “We” “Our” or “Us”), respects your privacy.. Safeguarding your privacy and the security of your personal information is important to us. This policy covers the personal information that We hold and sets out the way in which We will use, manage and protect your personal information when you visit any of our websites or place an order over the telephone or in one of our stores. Please take a few minutes to read the following policy so that you understand how we treat your personal information. We may revise Our policy from time to time whenever necessary. So please check Our website regularly to stay informed of any updates. This policy has been updated and is effective as of May 2024.

Collection of information

We collect information about how you use our website and our services. If you contact us by letter, phone, or email, through a competition or games pages, we will collect your sender information and may collect the other information you voluntarily disclose to us. We may collect personal information from you on Our website, over the telephone, and in our stores at the point of sale, including some or all of the following: your name, address, telephone number(s), text messaging information, email addresses and other electronic or digital contact and messaging media, credit card or other payment details and any other information voluntarily provided. You have the choice not to disclose any personal information on our website, over the telephone, or in-store at the point of sale, however, We may not be able to provide some services if you choose not to disclose any Personal Information. We process your data based on your consent or to fulfil our contract with you.

What Information do we collect and why?

If an order is placed:

  • Name
    • We like to use customer names when we get in touch.
    • To help us ensure we're giving the pizza to the right person.
  • Phone number
    • We use phone numbers for account verification and login. 
    • A store may also contact you regarding an order you have placed.
    • If you have opted-in to text marketing you may receive promotional messages from your local store or head office. 
  • Address
    • To deliver the product.
    • We sometimes group and analyse where orders are coming from and at what time to improve our delivery service and reduce the amount of time a customer is kept waiting.
  • Email Address
    • To send a digital copy of receipts.
    • If you have opted-in to email marketing you may receive promotional messages from your local store or head office. 
    • To create a uniquely identifiable account & associate new & past orders with it for various rewards & features.
    • We require an email address for online orders to verify humanity & legitimacy.

If you order online or via the app we ask for the following permissions:

  • Location
    • To help find your nearest store.
    • To calculate an accurate delivery charge.
  • Phone
    • So you can call the store easily from within the app
  • Wi-Fi Connection Information
    • So we can connect and link up with the store.
  • Device ID & Call information
    • We use the device ID for sending push notifications
  • Device & app history
    • We only look at this information if we have a complaint about the app's functionality. We check the device operating system version, model, and default browser so that we can try to replicate the issue accurately.
  • Photos / Media / Files
    • We write a log file onto the device so that we can see the actions taken only within the Apache app in the event of a complaint.

If you use our feedback form or contact us directly via email:

  • Email address
    • In case we need to get back in touch about the feedback given or pass your information along to the Franchisee of the store in question if further investigation is required.
  • Phone number
    • In case we need to get back in touch about the feedback given or pass your information along to the Franchisee of the store in question if further investigation is required.
  • Name
    • Names are often associated with email accounts and sent automatically. While we don't need your name to process a complaint if you volunteer it we may use it to address you when handling your complaint. Your name may also be forwarded to the Franchisee of the store in question if further investigation is required.
  • Details on the nature of the complaint
    • The details of some complaints can potentially be personally identifiable. We may pass the details of a complaint to the Franchisee of the store in question if further investigation is required.

We do not store or process special category data or financial data.

Who else has access to this information?

Statistical information and Personal information may from time to time be disclosed to a third party. For example:

  • To fulfil the purpose for which the personal information was provided.
  • If you place an order online and provide payment/credit card details, We pass your details onto our payment provider, Paypal (or other secure internet payment gateway).
  • If you have given consent for that information to be shared for an express purpose, such as competition entry and or joint promotions.
  • If we are required to disclose the information by law.
We work with several trusted data processors. These processors handle personal data on our behalf and are bound by strict data protection agreements to ensure your information is secure.

    • Purpose: Order management and delivery logistics.

    • Contact: Smederij 15, 1185 ZR, Amstelveen, Netherlands.
      Phone: +31 2021 46222
      Email: info@s4d.eu

  • Raptor Services A/S

    • Purpose: Marketing analytics and user experience enhancement.

    • Contact: Åboulevarden 37, 4th floor, 8000 Aarhus C., Denmark.
      Phone: +45 25 50 05 55
      Email: administration@raptorservices.com

  • Professional Granite Consulting Ltd T/A Granite Digital (Granite Digital)

    • Purpose: Website development and maintenance.

    • Contact: 25 Temple Lane South, Temple Bar, Dublin 2, D02 VK80, Ireland.
      Phone: +353 (0)1 6337979
      Email: info@granite.ie


    • Purpose: Digital marketing and advertising.

    • Contact: 4th Floor, Thorncastle St., Dublin, D04 V9Y9, Ireland.
      Phone: +353 (0) 1 668 1529
      Email: hello@huskiesagency.com

  • Jotform LTD

    • Purpose: Online form processing.

    • Contact: 25 Cabot Square, London, E14 4QZ, United Kingdom.
      Phone: +44 20 3514 0597
      Email: support@jotform.com

  • Typeform S.L.

    • Purpose: User surveys and feedback collection.

    • Contact: Carrer Bac de Roda, 163, Local B, 08018 Barcelona, Spain.
      Phone: +34 932 682 460.
      Email: support@typeform.com.

  • Mollie B.V.

    • Purpose: Payment processing.

    • Contact: Keizersgracht 126, 1015 CW, Amsterdam, Netherlands. 
      Phone: +31 20 820 2070.
      Email: info@mollie.com.


Our cookies cannot and do not retrieve any other data from your hard drive or pass on computer viruses. If you are just browsing our website, a cookie identifies your browser and user id (and not your identity). Like many websites on the Internet, our website uses cookies. Cookies are small strings of data placed on users' personal computer hard drives during the exchange of data that happens when your browser points to our website. Cookies enable a website to identify a user's browser as a previous visitor by means of a unique string of numbers assigned on a previous visit. Our cookies assist us in collecting information on what pages of our website you access or visit, and in recording any preferences you indicate on our website.

In some special cases, we also use cookies provided by trusted third parties. The following section details which third-party cookies you might encounter through this site. This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.

For more information see Cookies Statement

Storage of Information

We store the information you provide to us and the information we collect electronically in our computer databases. We own, maintain, and operate our computer servers containing our databases. Access to our computer servers is controlled by a series of security features.

Apache Pizza is committed to keeping your personal data safe and secure.

Some of our security measures include: 

  • Technical Security
    • Infrastructure is only accessible through VPN with restricted access controls applied
    • Portal access management is restricted to specific users only
    • We enforce HTTPS on websites
    • Anonymisation of customer data after the retention period 
    • Hashed and Salted passwords with SHA 256 for customers
    • External PEN tests
    • Automated internal PEN tests
  • Organisational Security
    • Access to information is limited to a need-to-know basis
  • All employees have to undergo an Information Security training
    • All employees have to sign an Information Security Guidelines 
    • Compliance measures for data processors

However, whilst appropriate measures are in place, we cannot guarantee that our security measures will not prevent a third party from unlawfully accessing or intercepting personal information stored or where an error may occur in the administration of our website. In consideration of this, we advise that you use caution whenever submitting personal information online.


What you can do to help protect your data

We do not store your credit card or other financial information. We will never ask you to confirm any bank account or credit card details via email. If you receive an email claiming to be from Apache Pizza asking you to do so, please ignore it and do not respond. 

  • If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session. In addition, we recommend that you take the following security measures to enhance your online safety both in relation to Apache Pizza’s and more generally:
  • Keep your account passwords private. 
  • Do not use the same password for multiple accounts. If your password becomes known, it may be used to access your other accounts.
  • Never use your Apache account password for an account that contains sensitive data. 
  • When creating a password, use at least 8 characters. A combination of letters and numbers is best. Do not use dictionary words, your name, email address, or other personal data that can be easily obtained. We also recommend that you frequently change your password.

How can I see what data you have?

We will provide you with your unique account-related information and information from contacts that we maintain about you by writing to The Company (please see Contact Details), or by email to: privacy@apache.ie. In your request, please provide us with your current specific contact information so that we can accurately check our records.

How do I remove my data from your system?

You can do so by contacting privacy@apache.ie. If you contact us by email, please include your phone number so we can find the account. You may be asked a series of questions to verify you are the owner of the account. We will need any email and phone number you may use to order with us. 

Use of Information

We use the personal information about you stored in our member database in various ways. We keep track of your food preferences, order history, and restaurant choices and analyse that information. We do so in order to be able to contact you with special advertisements, offers, and notices (if you have opted-in to our marketing services) regarding foods and restaurants that seem to fit with your preferences, from time to time
We do not sell your personal information or any information that can be identified to you personally, to any third-party marketers, or other third parties. We do aggregate information about how our service is used without specific identification to any particular user) to be able to improve our service and make it more responsive to our customers' preferences. We also make such summary information available to our restaurant affiliates in order to obtain information about products, services, offers, and notices which we believe will be useful and informative to our website users.

How do I stop receiving messages?

To stop receiving notices of future offers or contact from Us by Text or Email Messages email with a written request to The Company (please see Contact Details). Please provide us with full and current contact information and information on which Apache Pizza Store is contacting you by text or email so that we can process the cease contact option properly and efficiently.

Sensitive Information

We do not collect, use or disclose sensitive information (for example information about religious or political ideologies, racial or ethnic backgrounds) unless with your specific consent or if we are required by Irish or European law to disclose any or all such personal information.

Children's Privacy

The general website is designed for use by persons aged 15 or older. Apache Pizza does not knowingly collect personally identifiable information from children under the age of 15 from the main section of the site if we discover that we have received personally identifiable information from an individual who indicates that he or she is, or whom Apache Pizza otherwise has reason to believe is, under the age of 15, Apache Pizza will delete such information from its systems. Additionally, a child's parent or legal guardian may request that the child's information be corrected or deleted from our files by requesting this via our Customer feedback page or by contacting us (please see Contact Details) at the details given above.

Kids Area

As much as possible the Apache Pizza Privacy Policy includes best practices recommended by The Children's Online Privacy Protection Act in the USA (COPPA) and the European Union's Data Protection Directive. This statement relates to situations where information is collected on children through the www.apache.ie website and specifically the Kids Area. The general reason information is collected about someone is for competition purposes. This information will be used for the express purpose for which it was collected. No additional information other than that necessary will be collected. Information collected will be deleted from our systems once the competition is complete. Through our server log file, we collect general information on visitors to the www.apache.ie website, e.g. the number of pages viewed, what was the referring website, the keywords searched, etc. This information is used for improving the content and structure of the centre’s website.

Personal information collected is limited to the e-mail address and basic contact information which the user must submit through the Kids Area - Contact page. This information is deleted from our systems as soon as a competition is completed. We may require additional information from the winner(s) of competitions, where this is the case, we will seek parental permission.

Promotions and Prizes

We search for merchants who sponsor promotions and offer prizes. When we find such merchants, we provide the means on our website, newsletter, or emails for our users to register for the contests or receive great offers. When you register for a contest, your name, and email address may be provided to the merchant sponsoring the contest.


The Company is not liable or responsible for any damages or injuries caused by the use of our website (such as viruses, omissions, or misstatements). The Company may revise the information, services, and resources contained in our website from time to time and we reserve the right to make such changes without obligation to notify past, current or prospective visitors. In no event shall The Company be liable for any indirect, special, incidental, or consequential damages arising out of any use of the information contained herein.

Trademarks & Copyright

All content included on this website, including text, graphics, icons, images, and software are the property of The Good Food Company Limited and are protected by Irish and European copyright laws.

The content and software on this interactive service may be used as informational, any other use, including the reproduction, modification, distribution, transmission, republication, display, or performance, of the content on this website is strictly prohibited.

Apache Pizza and the Apache Pizza logo are registered trademarks of The Good Food Company Ltd. in Ireland and other countries. Other Apache Pizza graphics, logos, and trade names are trademarks of the Good Food Company Ltd, trademarks may not be used in connection with any product or service that is not affiliated with the Good Food Company in any manner that is likely to cause uncertainty among customers, or in any manner that denigrates or discredits Apache Pizza.

Ben & Jerry, Coca-Cola, Coke, and Sprite are registered trademarks of their respective companies.

Please contact us with any questions or comments. We want you to enjoy your use of Apache Pizza’s service. If you have any questions or believe that a violation of this policy may have occurred, please let us know. For Customer Feedback please visit our Feedback form.

Contact Details

If you have questions about our policy, you can contact us at:
Apache Pizza Headquarters
Unit 11,
Balbriggan Business Park,
Co. Dublin,
Email: privacy@apache.ie